新網絡營銷基礎與實踐

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            QQ個性簽名營銷

                   QQ如今已經是最流行的聊天軟件了,只要會上網的人基本都在使用,QQ有很多好玩的功能,比如“QQ個性簽名”就是一個很有互動很好玩的一個動能,每次改動“QQ個性簽名”都會帶來很多網友與朋友的關注,而他們會留言評論或者問候關心。大家似乎已經習慣了用這種方式來分享自己的心情,告訴大家自己正在做什么,也因為這樣拉近了大家之間的距離。

            營銷案例 

                  因為大家都很關注QQ好友的簽名,如果把“QQ個性簽名”當作免費廣告張貼板,從中賺錢,是不是更好。有一天我看到了國內著名個人站長“郭吉軍”個性簽名寫的是個性禮品定制的信息,因為“郭吉軍”是一個很有聲望的站長,他的信息大家關注度很高,這種信息會很快在他的好友中曝光,我想有一天名人的QQ簽名的確可以賣錢。而杭州一個名叫孫莉的女子,利用QQ簽名讓她月入五千元,她制定了服務內容及相應的收費標準一一供應服務轉讓、轉租等,在忙碌了半個月后,終于迎來了第一筆生意,之后發展的越來越好。為了避免QQ交易的風險,使網友都能放心交易,她進一步規范了自己承接業務的各項手續。

            QQ簽名廣告的特點

                        一、完全可以說是一個病毒式營銷

                        二、傳播速度快

                        三、互動性強

                        四、成本低

                        因此,QQ簽名應當合理地加以利用,它也是營銷的一種方式。

            網絡營銷詞典內容均由網友提供,僅供參考。

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