新網絡營銷基礎與實踐

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            怎樣做一名推銷員——通過故事學推銷

            內容簡介

            本書是“進城務工實用知識與技能叢書”之一。本書主要介紹了推銷員推銷的步驟、方法和技巧。主要內容有:推銷員的基本要求、推銷前的準備、推銷的步驟與方法、推銷的技巧,并選用了小故事,以輕松、詼諧、幽默的方式來講述推銷中的大道理,通俗易懂,生動活潑。本書作為初級推銷員的入門讀本,也可作為從業人員的培訓用書。

            目錄

            第一章 推銷員的基本要求
            第一節 推銷知識
            第二節 推銷能力
            第三節 職業道德
            第四節 儀表
            第二章 推銷前的準備工作
            第一節 推銷員首先要建立自信心
            第二節 推銷員要充分了解自己推銷的產品
            第三節 對顧客做好應有的準備
            第三章 推銷的步驟與方法
            第一節 訪問顧客
            第二節 怎樣處理顧客的異議
            第三節 怎樣建議成交
            第四章 常用的推銷技巧
            第一節 見面技巧
            第二節 產品介紹技巧
            第三節 不要給對方說“不”的技巧
            第四節 談判技巧
            第五節 售后細節的處理技巧
            第五章 跟著故事學推銷技巧
            第一節 動機銷售技巧
            第二節 坦誠銷售技巧
            第三節 多為顧客著想的技巧
            第四節 與顧客溝通的技巧

            網絡營銷詞典內容均由網友提供,僅供參考。

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